Autumn – Winter 2025

This season, Lovett delves into the paradox of curated individuality, exploring the way self-expression blurs into performance. Inspired by the playful dissonance of winter in Los Angeles, the collection reimagines bohemianism through a lens of irony, where glamour collides with subversive ease.

Drawing primarily from the visual language of music festival culture, Carson Lovett embodies his signature eclectic energy of clashing references. Sharp cheerleading interpretations juxtapose slouchy varsity and sportswear silhouettes, futuristic monogrammed foils intersect with unravelling bandage pieces, and sleek 60s beehives meet shredded daisy embroideries that echo the chaos of a long weekend of debauchery.

A barely-there minidress paired with oversized fur gloves, a tongue-in-cheek nod to the contradictions of an L.A. winter, embodies the irreverent energy that has become synonymous with the label, a sentiment further expressed by playful slogans such as LIVE LAUGH LOVETT.

Lovett’s Autumn Winter 25 collection celebrates the beauty of being slightly out of place. Designed for the woman who shape shifts between worlds, L.A. Winter captures the unpredictable rhythm of modern dressing.

Credits

Founder & Creative Director: Carson Lovett
Image Director and Stylist: Lily Bling
Photographer: Raphael Bliss
Casting: Shaun Beyen
Hair Stylist: Carlo Avena
Makeup Artist: Joe Brooks
Nail Artist: Hannah Johnson
Showroom: Dear Progress
Sales Representative: Katie Ashley
Press Contact: press@lovettworld.com